Monday, June 21, 2010

2010 Rolls-Royce Ghost: A dazzling follow-up

2010 Rolls-Royce Ghost
Sir Winston Churchill would undoubtedly roll over in his grave to learn that Rolls-Royce and Bentley, the noblest of British luxury car brands, now belong to German manufacturers. The former is one of the BMW Group’s brands, just like another British icon, the Mini. The latter is part of the large Volkswagen conglomerate.

Purists and jingoists alike have no reason to worry about these ownership changes since Rolls-Royce and Bentley, long-time twins, have been brought back to life and re-launched with vigour and an impressive respect for their traditions. Not to mention that they now benefit from the most advanced technology and German engineering and manufacturing know-how. So much for the often questionable and fuzzy quality and innovation that once undermined the reputation of English cars.

Of these two brands, by far the most prestigious and renowned is Rolls-Royce, which, more than any other, is associated with royalty and great wealth. With a still imposing silhouette and an immense Greek temple-like front grille crowned with the emblem of the Spirit of Ecstasy (a feminine figure with wings outstretched) you’d recognize a Rolls anywhere.

1 comment:

  1. Rolls Royce Singapore is looking to expand their business and to recruit 500 new staff in Singapore. It is very heartening to hear that companies are expanding although there is a possible recession in 2012.

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