First Drive: 2010 Rolls-Royce Ghost

You feel it the moment you open the door, which is thicker and heavier than in other cars, closes silently behind you at the push of a button, and has a removable Teflon-coated umbrella stashed in its innards in case the weather turns inclement. The handmade interior trim looks like the finely crafted wood you might find on a 1930s-era yacht. The seat leather, the company says, is made from the hides of bulls raised in pastures free of barbed-wire fencing, which might cause surface blemishes.

2010 Rolls-Royce Ghost

That's all to be expected in a Rolls. What sets the Ghost apart from Roll-Royce's other model, the Phantom, is its relatively diminutive size (a mere 212.6 in. long, some 27 in. shorter than the extended-wheel-base version of the Phantom) and relatively low price (starting sticker is just $247,000, $138,000 less than the "base" model Phantom sedan). Of course, optional equipment can easily add $50,000 to the price of either model (and far more if you go a little crazy).

The rear-wheel-drive Ghost also is the most powerful Rolls ever, with a turbocharged V12 engine under its hood similar to the one in the BMW 760Li—only tweaked to make it even more powerful. In the Ghost, the engine is rated at 6.6 liters (vs. 6.0 liters in the BMW), 563 horsepower (vs. 535 in the BMW), and 575 ft.-lb. of torque (up from the BMW's 550).

As a result, the Ghost not only has the ultrasmooth and quiet ride you expect from a Rolls but also goes like a bat out of hell when you punch the gas. The company says the Ghost will accelerate from zero to 60 in a blazingly fast 4.8 seconds, slightly quicker than a Chevy Corvette Grand Sport and about one second quicker than the Phantom. That's an amazing stat for a big luxury sedan that weighs 5,445 lb. Top speed is 155 miles per hour.

1934 Rolls-Royce Phantom II for sale at Bonhams Auctions

A 1934 Rolls-Royce Phantom II, which was used by Greek industrialist Theodore Cozzika to commute between his girlfriend’s (the American film star Pearl White) home in the South of France and their residence in Cairo, is to be sold by Bonhams as part of its Rolls-Royce, Bentley Motor Cars Automobilia sale at Rockingham Castle, Leicestershire on 19 June 2010.

Cozzika and White shared a love for travel. Accordingly the chassis cards state that the car was ‘for use on Continent and Egypt at very high speeds with fairly heavy luggage’.

Pearl White is often referred to as the ‘Stunt Queen’ of silent films and most notably starred in the 1914 series The Perils of Pauline. A legend in cinema history, she is mentioned in the classic film Sunset Boulevard by Betty Schaefer, who claims to be her granddaughter.

When White died of cirrhosis in 1938 at the age of 49, following a battle with drink and drug addiction, she left all of her French property to Cozzika. The car was subsequently sold to Jack Barclay in London in 1941, and a continuous history for the Rolls-Royce is known. Estimated at £250,000 – 300,000, it recently underwent a complete last nut and bolt restoration by marque experts Taylor's of Chichester to concours standards.

2010 Rolls-Royce Ghost Review

The 2010 Rolls-Royce Ghost is the latest model to come from this storied manufacturer, and it's positioned as the brand's entry-level vehicle. At a quarter-million dollars worth of starting price, that's quite a misnomer. But considering its Phantom sibling will set you back $380,000 and its namesake forebears -- the 1906-'26 Silver Ghosts – are typically valued in the millions, perhaps the new Ghost is a relative bargain.

The 2010 Ghost is all but guaranteed to embody class-leading performance and comfort. True, it is based on a BMW 760Li (BMW owns Rolls-Royce), but Rolls says the Ghost only shares about 20 percent of its construction with the big BMW. Rolls-Royce is also quick to point out that everything you see and touch is all-new and exclusive to the brand. As with all Rolls-Royce vehicles, the new Ghost surrounds occupants in top-notch luxury and unmistakable style. Attention to detail and craftsmanship border on the obsessive.

Back in the old days, Rolls-Royce didn't quote engine output but rather stated that it was "sufficient." Under the Ghost's long hood lies a larger version of BMW's new twin-turbo V12. This potent yet silky-smooth power plant produces a "sufficient" 563 horsepower and 575 pound-feet of torque. Equally impressive is the fact that all of that torque is available at only 1,500 rpm, which makes this substantial automobile feel light on its tires. An eight-speed automatic transmission -- also sourced from BMW -- provides quick, smooth and nearly imperceptible gearchanges.

Though it will be Rolls-Royce's volume leader, the Ghost will still be a relatively rare sight. The company bills the Ghost as a Rolls-Royce that's ideal for daily driver duty, whereas the massive Phantom is more a car for special occasions or one to be chauffeured around in. To put it into terms its clientele will readily relate to, think of the Ghost as the power suit to the Phantom's tuxedo. Overall we're quite impressed, finding it more desirable than a Maybach 57 and a keen alternative to the older Bentley Continental Flying Spur. However, we wonder if it's really worth the added cost over a Mercedes-Benz S600 or Jaguar XJL Supersport. Still, for shoppers with the financial means, the 2010 Rolls-Royce Ghost is an intriguing choice.